Dropfetti

Known to write back

Write to REI. Tell them what they've meant to you.

Brands hear complaints all day. Almost nobody tells them the good stuff. Give us your story in two minutes. We turn it into a real letter, you approve every word, and we deliver it to a verified contact on REI's team.

Write my REI letter

$2.99 to send, and only if it goes out. No account or password needed.

To the team at REI

Dear REI team,

REI has come on every trip my family has taken for nine years. Three national parks, one flat tire in Utah and a lot of very cold mornings.

This summer my son turns eighteen, and we're finally doing the trip he has asked for since he was ten.

You're coming with us again. I wanted the people behind it to know.

A family that camps a lot

An example. Yours is written from your own story, and you approve every word.
The short version
Delivered to
a verified contact at REI
Your time
about 2 minutes
Before it sends
you approve every word
You pay
$2.99, only if it sends
Why write at all

REI has been part of your life for years. Has anyone ever told them?

The cold mornings. The long drives. The view at the top. Their team mostly hears about problems: late orders, broken things, long waits. Your letter is the other kind of mail.

From the trail to their desk
  1. 01

    Tell us the moment

    The memory, the year, who you were with. Two minutes, in your own words.

  2. 02

    We write it, you approve it

    A real letter in full sentences, with the details that make someone stop and read. Nothing goes out until you say so.

  3. 03

    It lands with REI's team

    Not a contact form. A verified inbox on their team. If anyone writes back, the reply comes straight to your dashboard.

Not sure what to say?

Start with one of these.

  • It has been on every trip since…
  • The coldest morning we ever had…
  • My dad gave me mine…
  • It has survived…

Wedding, graduation or birthday coming up? That's the perfect reason to write. An ordinary Tuesday works too.

Write my REI letter
Writing to REI

Does REI respond to letters from customers?

REI is one of the brands we've seen respond warmly to genuine customer stories. Teams like theirs read what comes in, and a specific, heartfelt note about a real moment lands very differently from a request for free product.

What should I say when writing to REI?

Lead with the actual memory: where you were, what year, who you were with. Name the milestone that's coming up. Don't ask for anything. The letters that get answered are the ones that clearly weren't written to get something.

Is there a REI address I can write to?

We maintain a verified route to REI's team and deliver your letter there directly, with any reply routed straight back to your inbox.

When am I charged?

Only when your letter is sent. $2.99 for one brand, once. If we can't deliver it, you aren't charged. There's no subscription.

After you send

Follow your letter like a delivery.Read their reply the day it lands.

No black hole. Your dashboard shows the day it reaches REI's team, the one polite follow-up we send if they're quiet, and any reply, word for word.

  • Delivered to a verified contact on their team. If it bounces, you're refunded.
  • One follow-up on day 10, only if they haven't replied and your date is still ahead.
  • We email you the moment a reply arrives.

My letters

3 letters, 1 reply

Example dashboard

  • Chewy

    Biscuit's 10th birthday

    They wrote back
    1. Approved: doneSep 26
    2. Delivered: doneSep 26
    3. Follow-up: skippedNot needed
    4. Reply: doneSep 30
    Their reply, word for wordExample reply
    Hi Maya, thank you for telling us about Biscuit. Ten birthdays and he still goes for the box before the toy? That's our kind of dog. Your letter made the rounds on our team this morning. Happy birthday, Biscuit!
    The Chewy team

  • REI

    Your letter

    Delivered
    1. Approved: done
    2. Delivered: done
    3. Follow-up: in progress
    4. Reply: not yet

    Reached their team Oct 12. If they're quiet, one polite follow-up goes out Oct 22.

  • LEGO

    Graduation

    Followed up
    1. Approved: done
    2. Delivered: done
    3. Follow-up: done
    4. Reply: in progress

    Followed up Oct 10. Any reply will show up here and in your inbox.

What could come back

Some brands write back. A few go a lot further.

  • A note from their team
  • A coupon or gift card
  • A shout-out on their socials
  • A surprise in the mail

Your letter never asks for any of it. It simply tells them, properly, what they've meant to you. That's the kind of mail people remember.

When brands went further

  • Gift card

    Sainsbury's

    A three-year-old wrote in asking why Tiger Bread wasn't called Giraffe Bread. Customer service agreed with her and enclosed a £3 gift card. Once her mum shared the reply online, the store announced it would rename the loaf.

    Source: Netimperative, 2012
  • Social shout-out

    Dunkin'

    When fans showed their love online, Dunkin's social team answered with handwritten notes and small gifts, and turned fan photos into its Instagram contests and ads.

    Source: SmartBrief, 2016
  • In the mail

    Chewy

    Chewy has mailed select customers free hand-painted portraits of their pets, more than 1,000 a week, and sends flowers when a pet dies.

    Source: Associated Press, 2021
  • A personal reply

    LEGO

    Seven-year-old Luka lost a minifigure he'd bought with his Christmas money and wrote to LEGO. Richard from Consumer Services wrote back and sent a new one, plus a bad guy for it to fight.

    Source: BroBible, 2016

Stories from news coverage, not Dropfetti results. What each brand sends is up to them.

Write my REI letter
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Fan mail for REI

You've been a fan for years. Say so.

Write my REI letter

$2.99 to send, and only if it goes out. No account or password needed.